Global athletic performance brand Under Armour has partnered with flexReceipts to offer digital receipt services across its retail stores in North America.

The fashion brand has chosen flexReceipts based on its ability to capture valid emails, increase loyalty signups, drive repeat purchasing and enhance the post-sale engagement experience.

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As part of the collaboration, flexReceipts will integrate its digital receipts into Under Armour’s Aptos point-of-sale (POS) solution, allowing retailers to add and configure flexReceipts directly from Aptos.

Under Armour athlete and teammate retail experience senior manager Brent Ott said: “Under Armour athletes (customers) deserve the best-connected experience and, with flexReceipts, we can now engage with brand-right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

“We can now engage with brand-right digital receipts that deliver content and product suggestions tailored specifically to each customer.”

With this partnership, Under Armour will join the portfolio of Aptos brands such as GNC, Laura Canada, and Destination XL currently using flexReceipts dynamic digital receipts with POS systems.

flexReceipts chief executive officer Tomas Diaz said: “As a market leader, consumers actively seek to engage with the Under Armour brand and its performance products. We are proud to support Under Armour’s post-sale, consumer engagement strategy in North America.”

Based in the US, flexReceipts offers services for retailers such as Aldo, Oakley, GNC, and Signet Jewelers.

The company is currently offering email receipts across 12,000 retail locations and has processed more than 200 million transactions generating $30bn revenues.