UK-based cosmetics retailer Molton Brown has selected OneView Commerce's Digital Store Platform for the digital transformation of its stores.

The platform will be delivered as a cloud-based hosted service.

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The hosting agreement also involves application management and IT infrastructure assistance for Molton Brown to maintain its stores across UK, Germany, Japan, Ireland and the US.

Molton Brown digital marketing, omnicommerce and sales applications director said Tanay Taank: “After a rigorous evaluation of solutions to replace our current point-of-sale (POS), we found OneView’s platform agile and easy-to-use.

“Replacing our legacy applications with OneView’s hosted solution makes our journey toward digital transformation most efficient and economical."

"We felt it was important to find a partner that we could work well with and together take retail to the next level by delivering an exceptional customer experience in keeping with our high-end brand promise.”

“Replacing our legacy applications with OneView’s hosted solution makes our journey toward digital transformation most efficient and economical.

“We’ll be able to focus on delivering the best features for the business and not be distracted by IT infrastructure, software upgrades, and issue resolution, leaving the project team free to focus on our vision for retail.”

Cloud-based delivery of POS is claimed to be ideal as it allows retailers with flexible options to optimise costs and an opportunity to offer an improved store experience.

OneView chief operating officer Linda Palanza said: “We are delighted to have been selected by this well-respected, high-street retailer to transform their in-store experience.

"By replacing its legacy POS with our hosted Digital Store Platform, Molton Brown demonstrates its willingness to take a leadership role in defining the store of the future, one where associates have access to real-time customer and inventory information supporting a unified commerce experience, befitting of this luxury brand.”