Colombia-based fashion retailer STF Group has partnered with Oracle Retail to deploy its Planning and Optimization Cloud service across its stores to support growth.

The retailer will also introduce advanced planning solutions to optimise inventory and financial plans.

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STF Group operations director Polo Marin said: “We knew we needed a modern solution that could scale and grow with our business to support our plans to close the year optimising resources.

“Oracle Retail Consulting helped us implement Oracle Retail Merchandise Financial Planning Cloud service and Oracle Retail Assortment Planning Cloud service.”

“We appreciated the importance of the user experience and a robust solution that met their needs to better serve a sophisticated consumer.”

Leveraging the cloud solution, STF Group can benefit from transparency of cost in the buying process and a consolidated picture of key performance indications.

In addition, merchandising planners of the retailer can manage and organise their assortment plan in units for the business evaluation process.

Oracle Retail consulting vice-president Lou Frio said: “STF Group is a dynamic fashion retailer. Throughout the implementation process, we appreciated the importance of the user experience and a robust solution that met their needs to better serve a sophisticated consumer. Our teams worked closely together to achieve a common goal, better customer service.”

STF Group operates business in Colombia, Costa Rica, Chile, Ecuador, Guatemala and Peru, offering apparel, footwear, handbags and accessories through an online shop, boutiques and certified wholesalers.

The company currently has 317 physical stores across Latin America and employs 4,500 people.