Interview: Legal challenges facing retailers utilising AR technology
In the rapidly evolving landscape of retail, augmented reality (AR) technology has emerged as a powerful tool for influencing consumer…
retail marketing
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The viral transformation of the Stanley cup: what retailers can learn
The 110-year-old central product of US food and beverage container brand Stanley is deceptively simple – thermal drink bottles and…
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Why Christmas season is the time for retailers to stand out with CGI
Silly season is well in play, and consumers are scrolling online to make last-minute Christmas purchases. In spite of threats…
