Scent marketing: Leveraging the sweet smell of success to foster brand loyalty
With the increasing competition from e-commerce and rising consumer demands, brick and mortar retailers are under pressure to deliver a…
consumer loyalty
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Consumer loyalty to green brands drives change in apparel, retail
Nearly two-thirds (62%) of consumers say they are loyal to apparel and retail brands that support green or environmental matters,…
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Shoppers in UK and Europe expect further economic downturn
Identity verification company SheerID has surveyed more than 3,500 consumers in the UK, Germany, and France to understand how shoppers…
