Insights into brand partnerships with PepsiCo’s Mark Kirkham
The summer of 2024 has been dominated by a packed sporting calendar, offering ample opportunity for retailers to advertise to…
brands
-
-
Authentic Brands and Cart.com link on e-commerce operations
Brand development, marketing and entertainment platform the Authentic Brands Group has partnered with commerce and logistics solutions provider Cart.com. Cart.com…
-
Scent marketing: Leveraging the sweet smell of success to foster brand loyalty
With the increasing competition from e-commerce and rising consumer demands, brick and mortar retailers are under pressure to deliver a…
-
P&G targets Olympic and Paralympic Games for retail opportunities
Procter & Gamble (P&G), a worldwide Olympic and Paralympic partner, plans to prominently feature its superior performing household and personal…
-
The viral transformation of the Stanley cup: what retailers can learn
The 110-year-old central product of US food and beverage container brand Stanley is deceptively simple – thermal drink bottles and…
-
Report finds middle-aged women feel invisible to UK retailers
Women aged 45-60 are still being ignored, overlooked and misrepresented by retailers according to a new study into retail marketing…
-
eBay debuts new streetwear pop-up shop in NYC
eBay has launched Canal Street Wear, a retail pop-up shop in New York City, US, with a selection of authentic…
-
Sainsbury’s new branded fashion hubs will improve competitiveness
Sainsbury’s has announced the launch of fashion destination hubs in nine of its stores to grow its branded proposition at…
-
Making fashion fashionable: how to build a successful brand
In a world where any determined entrepreneur can establish their own fashion brand, fighting for differentiation in the apparel sector…
-
Negative retail experiences lead to brand ‘ghosting’
AI platform Coveo’s 2023 Customer Service Relevance report shows that the brand ‘ghosting’ trend in retail continues to swell. This…
