Instacart and Roku expand partnership to offer shoppable TV ads
North American grocery technology company Instacart and Roku, a US TV streaming platform, have announced an expansion of their partnership…
advertising
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How is retail media measuring up against traditional channels?
Retail media continues to be one of digital advertising’s fastest-growing channels. Projected to account for more than 25% of global…
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Lowe’s revamps media network, offering broader omnichannel ad solutions
Home improvement giant Lowe's Companies is bolstering its advertising capabilities with a significant upgrade to its media network. This move…
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Sam’s Club introduces in-app display ads to boost member engagement
Sam’s Club - of Walmart - is expanding its digital advertising platform with the launch of display ads within its…
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Saks debuts media network to connect brands with luxury consumers
North American luxury ecommerce platform Saks has launched its media network with the aim of helping brands reach the Saks…
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Foodpanda and The Trade Desk partner on retail media solutions
Food and grocery delivery network foodpanda and advertising technology provider The Trade Desk (TTD) have joined together to offer retail…
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Walmart to acquire Vizio for $2.3bn
Walmart and Vizio have announced a deal for Walmart to acquire the TV maker for $11.50 per share in cash,…
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Retailers gear up for 2024 Super Bowl advertising
The annual league championship game of the National Football League (NFL) of the United States, known as the Super Bowl,…
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Digital ad spending continues to grow in the retail sector
The omnichannel platform for performance marketing Skai has published its Q2 2023 Digital Marketing Quarterly Trends Report, finding a rise…
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Criteo launches supply-side commerce platform
Commerce media company Criteo has launched Commerce Grid, a supply-side platform (SSP) to bring its proprietary commerce audiences to both…
