Artificial intelligence (AI)-powered product discovery and e-commerce experience platform Zoovu has launched the first fully optimised generative AI solution for e-commerce.

Known as Advisor Studio, the new solution is designed to address frustration, mistrust and choice overload for online shoppers while improving revenue generation for brands.

The solution combines generative AI and large language models with product data in Zoovu’s platform and zero-party data from guided selling assistants to personalise the "last mile" of the journey of a buyer.

This will provide customers with recommendations based on their preferences, while customising each product detail page for buyers.

Using Advisor Studio, companies can integrate an AI-enabled assistant named Zoe on product detail pages to provide information about the product.

The solution is currently being trialled by select Zoovu customers, with limited availability set for the first quarter of 2024.

It is expected to be widely available later in the year.

Zoovu chief technology officer Jonathan Taylor stated: “Brands have always struggled to replicate the in-store, consultative shopping experience online and help customers quickly discover the products that will best meet their needs.

“By embedding generative AI into our platform, we are solving this issue by changing how brands engage customers online, intelligently connecting them with the right products for a better customer experience.

“Our platform’s existing use of applied AI is driving double-digit conversion rates for our customers – unheard of in e-commerce where 3% conversions are still considered satisfactory. Advisor Studio’s generative AI will drive this even higher.”

In June 2023, eBay’s German marketplace, eBay.de, deployed Zoovu’s solution to improve its online shopping experience.