ZEOS, part of online retailer Zalando, has entered a partnership agreement with UK-based online clothing retailer NEXT. 

ZEOS becomes the primary fulfilment partner for NEXT’s direct-to-consumer (DTC) orders in most of continental Europe from the fourth quarter of 2025.  

The collaboration marks an expansion for NEXT, which will utilise ZEOS' services beyond its Zalando-based business to include its own web shop and additional European marketplace operations. 

ZEOS is crafting an operating system, designed for the fashion and lifestyle industry, to enable brands and retailers to oversee multi-channel business throughout Europe using a cohesive logistics, software and services platform.  

The technology solutions provided by ZEOS are set to enhance NEXT's inventory efficiency through a unified stock pool and an advanced order management system that connects with the retailer’s UK logistics network. 

NEXT CEO Simon Wolfson said: "This partnership combines Zalando's outstanding operational infrastructure in continental Europe with the growing reach and strength of the NEXT brand. Our goal is to enhance stock availability and improve delivery speed for both our own and Zalando's customers." 

The collaboration will allow ZEOS to expand its multi-channel fulfilment solutions to more countries, increasing its market presence to 24.  

ZEOS plans to bolster its network product to optimise inventory distribution, which will facilitate faster delivery times and ensure maximum stock availability. 

ZEOS senior vice-president Jan Bartels said: "We are thrilled to deepen our partnership with NEXT, a company that is widely known in the industry for its unique assortment, operational excellence and customer-centric service proposition. This collaboration highlights ZEOS' commitment to delivering flexible and scalable solutions that help brands meet their growing demands across multiple channels."