YouTube has teamed up with Shopee, Southeast Asia's leading e-commerce platform, to expand its shopping features in Indonesia, Bloomberg reported.

This strategic partnership reportedly aims to attract more shoppers and strengthen Shopee's position in the competitive Indonesian market.

Under the agreement, content creators on YouTube can now promote and tag products from Shopee directly in their videos.

Viewers can then click on the link to purchase the item on Shopee's platform.

This feature will not only benefit content creators through commissions but also provide a seamless shopping experience for viewers.

According to Bloomberg, Sea's Shopee is actively seeking partnerships and introducing new features to maintain its dominance in the Southeast Asian e-commerce market.

The company faces increasing competition from rivals such as TikTok, Lazada, Shein, and Temu.

By partnering with YouTube, Shopee aims to leverage the video platform's vast user base and engagement to drive sales.

For YouTube, Bloomberg noted, this partnership represents a significant opportunity to tap into the growing e-commerce market in Southeast Asia.

The company has already started exploring shopping features in the US and is now expanding its efforts to this region.

As competition intensifies in the Indonesian e-commerce market, the partnership between YouTube and Shopee is expected to have a significant impact on both companies.

The move could potentially redefine the way consumers shop online and therefore provide new avenues for businesses to reach their target audience.