Japanese beauty retailer and wholesaler Yoshitsu has announced its new REIWATAKIYA flagship store in London UK.

Located at 47 South Molton Street, the 144m² store is scheduled to open by the end of this month.

The new REIWATAKIYA store in London is expected to feature a selection from the company’s catalogue of more than 8,000 products ranging from daily essentials to high-end luxuries.

According to Yoshitsu, products offered will be exclusively available at the store.

The retailer will also provide personalised shopping guidance and customer service.

The store will offer special deals and limited-time offers on select merchandise as part of the opening.

Yoshitsu principal executive officer Mei Kanayama said: "The opening of the store signifies a milestone in our commitment to expand globally. We believe that London, with its rich history and diverse consumer base, will present an ideal backdrop for our unique blend of traditional and modern Japanese products.

“As the store opens for business, we are also embracing a new chapter of customer engagement. We aim to be more than a retailer and aspire to be a cultural bridge, fostering understanding and appreciation for Japanese quality and craftsmanship.

“We anticipate that the activities and services exclusively available at the store in celebrating its grand opening will be just the beginning. We are eager to launch more promotions in the upcoming months to elevate our customers' retail journey and strengthen their bond with Yoshitsu."

Yoshitsu sells a range of beauty products, including skincare, cosmetics, fragrances and health products. both in-store, in directly operated physical stores, and online.

It also offers products to franchise stores and wholesale customers.