Australian supermarket chain Woolworths has announced price reductions on hundreds of everyday essentials items both in store and online.  

Starting 28 August, prices of more than 450 products will be reduced, with up to 23% reduction on some family meal products.  

As part of the Prices Dropped programme, the retailer will cut the prices of a number of fresh proteins including family meat favourites such as Champagne Leg Ham Sliced From The Deli, Woolworths Beef Sizzle Schnitzel and Woolworths Chicken RSPCA Approved Chicken Wings. 

Prices were also reduced on pantry staples like snacks, salad dressing, and kid’s yoghurts, as well as everyday household cleaning supplies and personal care items. 

Woolworths chief commercial officer Paul Harker said: “Our customers have told us they’re looking for value more than ever before. 

“This spring we have more than 450 products dropping in price to help them better manage their budgets, especially as Australians reconnect more with family and friends over meals and occasions as the months warm up.” 

Woolworths also introduced the new Lower Shelf Price, which will see the shelf price for more than 50 products dropping from 28 August.  

Among others, items included under this programme include Essentials Tuna, Woolworths Greek Yoghurt and Essentials Sugar White. 

Harker added: “In addition to our seasonal campaign, we’re also introducing a range of products at a Lower Shelf Price to provide customers with even more ways for their budget to go further for more sustained periods of time at Woolworths.  

“All customers need to do is look out for the red Lower Shelf Price ticket in store and online to find the products that have had their shelf price lowered. We continue to work hard to provide customers with value when shopping with us.” 

Recently, Woolworths announced its plan to establish Western Australia’s first customer fulfilment centre (CFC) in Mirrabooka, Perth North.