US retail giant Walmart reported a positive first quarter (Q1) for financial year 2024 (FY24), exceeding analyst expectations and raising its full-year outlook.

The company reported a total revenue of $161.5bn for the quarter, up 6% compared to the same period in 2023.

This positive performance signals resilience among American consumers, particularly those seeking deals on groceries and essentials in a period of inflation.

Walmart's US comparable store sales rose 3.8%, driven by increased customer traffic and transaction numbers.

While the average spending per visit remained flat, the overall sales growth indicates a continued focus on value by discerning American shoppers.

Walmart's Sam’s Club comparable sales growth increased by 4.4% compared to Q1 FY23, reaching $21.4bn in Q1 FY24.

Additionally, Walmart International saw its net sales increase by 10.7% compared to the same period last year, reaching $29.8bn.

International e-commerce sales also boomed, with a jump of 19% year-over-year, highlighting the growing importance of online grocery delivery and convenient shopping options.

Interestingly, Walmart is attracting not only budget-conscious consumers but also higher-income households.

The company's value proposition, quality products, and convenient shopping experiences are proving successful in this new market segment.

Adjusted earnings per share (EPS) is expected to come in at the high end or exceed the prior forecast. This rosy outlook reflects the company's strong start to the year.

However, Walmart is not resting on its laurels.

The company is focusing on cost-cutting measures, including reduced inventory levels while simultaneously investing in growth areas such as advertising and its Walmart+ membership programme.

These strategic investments position Walmart for continued success despite ongoing economic challenges domestically.

The underlying trends driving Walmart's success are both encouraging and concerning.

Persistent inflation continues to impact consumer spending. While some shoppers prioritise necessities such as groceries over discretionary purchases, this shift could negatively impact competitors focused on home improvement items.

Overall, Walmart's focus on affordability and convenience positions it well in this environment of rising gas prices and rents, where US consumers are looking for ways to stretch their budgets.

However, questions remain about the long-term impact of inflation and changing consumer behaviour on the country's retail sector as a whole.