Walmart beats estimates and raises forecast on back of online sales

The success is fuelled by the retailer's emphasis on low prices, convenience, essential goods and enlarging revenue streams.

Mohamed Dabo August 18 2023

Walmart has exceeded Wall Street's full-year 2023 predictions for both sales and profits. The company's strong reputation for low prices attracted more customers to its grocery offerings, while its online sales experienced a significant 24% increase.

As a result, Walmart has revised its forecast, expecting consolidated net sales to rise by around 4% to 4.5% for the fiscal year.

The company's adjusted earnings per share are projected to fall between $6.36 and $6.46, an increase compared to its previous guidance.

Chief Financial Officer John David Rainey stated that Walmart observed a "modest improvement" in the sales of big-ticket items and discretionary products such electronics and home goods during the second quarter (Q2) of 2023.

This shift is noteworthy as these items had experienced weaker sales for more than a year previously, owing to increased spending on essential items such as food. Rainey noted that consumer spending patterns appear more positive than they were at the end of Q1 2023.

The company's performance during seasonal events like the Fourth of July holiday and back-to-school periods contributed to driving sales.

Financial performance and expansion of revenue streams

In Q2 2023, Walmart's net income surged by 53% to $7.89bn compared to the same period in 2022. The company's success was attributed to higher customer engagement, with increased store visits and online purchases.

Walmart US witnessed a growth of 2.9% in transactions and a 3.4% rise in average ticket size. Same-store sales for Walmart US increased by 6.4%, excluding fuel, surpassing analysts' predictions.

Sam's Club, a subsidiary of Walmart, also saw a 5.5% rise in same-store sales, aligning with expectations.

Walmart's expansion into online sales was also evident. The company's online sales in the US expanded as customers engaged more with its third-party marketplace and opted for store pickup and delivery options.

Chief Financial Officer Rainey emphasised that Walmart's value proposition extends beyond low prices, highlighting the convenience factor as a significant driver of their success.

Future outlook and leadership changes

Walmart's solid financial performance is supported by multiple factors, including its increased advertisement sales and the success of its customer membership programme, Walmart+.

CEO Doug McMillon anticipates that profits will outpace sales growth over the next five years. This trend continued in the most recent quarter, with Walmart Connect, the company's US advertising business, experiencing 36% year-on-year growth in sales from 2022 to 2023.

This period also witnessed changes in Walmart's leadership hierarchy. Judith McKenna, the CEO of Walmart International, will retire in mid-September 2023 after 27 years with the company.

Kath McLay, the CEO of Sam's Club, will take over her role and Chris Nicholas, the current COO of Walmart US, will become the new CEO of Sam's Club.

Walmart's strategy of offering everyday essentials and private label products has set it apart from competitors such as Target. The company's resilience is attributed to its focus on staple items, insulating it from shifts in consumer preferences and economic changes such as rising inflation.

Rainey emphasised that while consumers remain willing to spend, they prioritise saving money.

The rise in sales of Walmart's private brands, which are more affordable, demonstrates shoppers' desire for cost-effective options. Walmart also noticed a trend of customers preparing more meals at home, leading to increased sales of cooking tools and ingredients.

Despite improving trends in general merchandise, the company reported a slight year-on-year decline in sales.

Walmart's limited-time sales, referred to as rollbacks, have been particularly successful, resulting in higher sales during discount periods.

The company remains watchful of consumer pressures such as the resumption of student loan payments and the potential impacts of credit market changes.

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