US retailer Walmart is kicking off the late-year holiday shopping season earlier than ever this year, recognising that nearly half of consumers begin their holiday shopping in August or September.

To meet this demand, Walmart will start its holiday sales next month with deals on a variety of products, including electronics, homeware, fashion, and toys.

Walmart+ members will be granted exclusive early access to shop these deals 12 hours before anyone else.

Customers can expect to find deep discounts on a wide range of popular products throughout the holiday season.

Some of the highlights include top trending toys from beloved brands such as Disney, Hot Wheels, and Barbie, including a new and exclusive collection from Walmart and Mattel: Barbie World!

Customers can also find home and fashion deals for under $5, on-trend home goods at Walmart's Every Day Low Prices, electronics at incredible prices, and seasonal decor.

Walmart said it is also committed to providing a holiday meal at an unbeatable price.

Its Thanksgiving meal offering, featuring all the trimmings and serving up to ten people, will be available for less than $7 per person.

This year, the inflation-fighter meal arrives earlier, starting on 14 October in stores and online.

As a new feature, customers can now gift the complete holiday meal for pickup or delivery to loved ones anywhere in the country.

Walmart said it is prepared to deliver a seamless holiday shopping experience through its best-in-class pickup and delivery services.

These services cater to various needs and preferences, with options such as Early Morning delivery starting at 6am and Express Delivery as soon as 30 minutes.

This year, Walmart is leveraging new AI technology to expand its delivery reach to 12 million more households.

Walmart's commitment to a successful holiday season is evident in its year-round preparations.

It has invested in a next-generation supply chain and assembled a world-class team of associates to ensure customers find the products they desire at their preferred speed throughout the season.

Additionally, Walmart says it prioritises its associates' well-being by keeping stores closed on Thanksgiving Day, allowing them to spend the holiday with their families.

Overall, Walmart's early start to the holiday shopping season, wide range of discounted products, and commitment to customer satisfaction position it well to capture a significant share of US holiday sales in 2024.