Omnichannel retailer Walmart Canada has announced an additional frontline investment of C$92m ($68.39m) in wage increases for its employees.  

The investment will benefit eligible supply chain hourly workers, frontline management and retail hourly associates. 

The move is part of the retailer's commitment towards its associates, which includes higher wages, competitive benefit plans and free skills training and education. 

In July 2024, Walmart Canada committed to a $53m wage increase for store associates.  

Its network of more than 400 stores serves 1.5 million customers daily. 

The company, which is the Canadian branch of US retailer Walmart and one of the country's largest employers, has more than 100,000 associates. 

Walmart Canada chief people officer AnnMarie Mercer said: “As a people-led, tech-powered, omnichannel retailer, we’re proud to offer wages that are market competitive or better – and our benefit plans are some of the best in the Canadian market. 

“Investing in our people is an ongoing and important part of making sure we continue to attract great associates who want to stay and grow with us.” 

The announcement follows a similar move by Walmart-owned Sam's Club last week, which increased hourly pay to $16 for 100,000 entry-level workers.  

Walmart has also outlined its holiday hiring plans, which mirror the approach of recent years, prioritising additional hours for current employees and then hiring more workers as needed. 

In 2022, the US retail giant hired around 40,000 seasonal workers.