In 2025, the retail industry stands at a pivotal juncture. With shifting consumer behaviours, rising costs, and increasing competition, the policies enacted by lawmakers will play a crucial role in shaping the future of retail.
The National Retail Federation (NRF), as the leading voice for US retailers, has outlined key priorities to ensure a thriving industry.
From addressing organised retail crime to fostering fair competition in the credit card market, these measures aim to empower retailers, protect consumers, and stimulate economic growth. Here’s a closer look at the NRF’s policy agenda and what it means for retail professionals.
The NRF is urging policymakers to adopt pro-growth policies in 2025 to bolster the retail sector, its workforce, and consumers. The NRF's advocacy focuses on four key areas:
1. Trade strategy to protect American consumers
The NRF advocates for trade policies that eliminate barriers increasing consumer prices and limiting market access for American companies. By reducing tariffs and dismantling restrictive regulations, the NRF aims to make consumer goods more affordable and expand export opportunities for U.S. businesses.
2. Tax policy to encourage retail investment
Preserving tax cuts for retailers is crucial for sustained investment and economic growth. The NRF supports maintaining favorable tax provisions that enable retailers to reinvest in their businesses, workforce, and communities, thereby stimulating job creation and economic development.
3. Enhancing competition in the credit card market
The NRF seeks to lower costs for consumers and retailers by promoting increased competition in the credit card market. Addressing issues such as swipe fees and advocating for fairer credit and debit card security standards can lead to significant savings for both retailers and their customers.
4. Combating organised retail crime
Organised retail crime poses a significant threat to the retail industry. The NRF calls for updated laws and enhanced measures to effectively combat these crimes, ensuring a safer shopping environment and reducing losses that ultimately impact consumers.
By focusing on these policy areas, the NRF aims to create a more favourable environment for retailers, employees, and consumers, fostering economic growth and stability in 2025 and beyond.
