Daily Newsletter

09 October 2023

Daily Newsletter

09 October 2023

Uniqlo opens first store in Mumbai, India

Uniqlo Phoenix Marketcity Kurla is the brand’s 11th brick-and-mortar store in the country.

Jangoulun Singsit October 06 2023

Japan-based apparel retailer Uniqlo has expanded its presence in India with the opening of its first physical retail location in Mumbai, Maharashtra.

Located at Phoenix Marketcity Kurla, the new Uniqlo store spans two floors and offers a range of LifeWear collections for men, women, children and babies.

The store also offers the full autumn/winter products collection, including ultra-light down, HEATTECH and recycled fleece garments and products made of premium fabrics.

The new store also houses the brand’s essential items, including its AIRism T-shirts, denim pieces, smart ankle pants, easy-care rayons and fine cloth shirts.

The store will feature artwork by local architect and illustrator Aashti Miller across the escalator wall.

Uniqlo India chief executive officer Tomohiko Sei said: “We are thrilled to be opening our much-awaited first Mumbai store. From seeing a strong demand on our e-commerce channel to now launching brick-and-mortar stores in Mumbai, we are delighted to bring our LifeWear to Mumbaikars and look forward to supporting their daily lives.”

The retailer initially announced plans for the Mumbai store in July this year as part of its global expansion strategy.

The Phoenix Marketcity Kurla store represents the company’s 11th brick-and-mortar store in India.

To mark the opening, the brand is offering a series of promotions and limited offers on core items such as its ultra-light down jackets, soft brushed shirts and others.

Customers can also avail of special offers by downloading the official Uniqlo India App.

Ecommerce market dynamics

Per GlobalData, the ecommerce market was valued at $5.9 trillion in 2022 and is expected to grow at a CAGR of >9% by 2027. The emergence of ecommerce has made it imperative that companies understand consumer behavior, deliver personalized service, and offer competitive pricing models. Ecommerce giants like Alibaba and Amazon dominate the space, supported by huge customer bases, robust mobile payment platforms, and technology expertise in areas like AI. Smaller players focus on disruptive business models, such as subscription services, to make their mark.

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