Hypermarket chain SPAR International has granted exclusive rights to discount store chain Tokmanni to operate its brand in Finland.
The licence agreement, announced on 14 January 2025, positions Tokmanni to capitalise on SPAR's extensive expertise and presence in grocery retailing.
The alliance combines Tokmanni's deep insights into Finnish consumer preferences with SPAR International's global reach, capabilities and customer-oriented concepts.
Tokmanni is poised to refine the SPAR concept for the Finnish consumer base, enhancing its product range with a broad selection of SPAR offerings.
The company's fresh food operations will be aligned to reflect the SPAR identity and concept.
SPAR International CEO Tobias Wasmuht said: “Bringing the SPAR brand to Finland through our partnership with Tokmanni represents a significant opportunity to enhance the Finnish grocery retail landscape.
“This collaboration enables Tokmanni to leverage SPAR International’s global expertise and scale while maintaining their strong connection to local Finnish consumers. Through this agreement, Tokmanni will be able to expand its offering in grocery retail, benefiting from the SPAR retail network’s purchasing power and proven operational concepts.”
SPAR can extend its influence in Finland through Tokmanni's robust market presence, while Tokmanni stands to benefit from SPAR's prowess in non-food categories.
The partnership bolsters Tokmanni's portfolio, particularly in food categories, granting access to a wider array of products at competitive pricing.
Tokmanni plans to integrate the SPAR concept into all 20 of its existing fresh food departments.
The inaugural SPAR-branded section is set to launch this summer with additional openings before the end of 2025.
Tokmanni Group president and CEO Mika Rautiainen said: “Through the partnership, we are going to change the Finnish grocery retail landscape during the upcoming years. With the scale and capabilities provided by SPAR International, we are able to start growing our grocery business. New products and low prices will increase Tokmanni’s competitiveness in Finland, and especially in the food business."
