As consumer priorities continue to evolve, Tesco’s latest report on health and wellness trends for 2025 offers key insights for retailers looking to stay ahead.
Based on a survey of over 3,000 UK adults and Tesco’s proprietary data, the findings highlight a shift towards preventive health, personalised wellness strategies, and sustainable habits.
These trends present opportunities for retailers to align their offerings with the needs of increasingly health-conscious shoppers, fostering long-term engagement and loyalty.
The report on health and wellness trends for 2025 offers valuable insights for retailers aiming to align with evolving consumer preferences.
The report, based on a survey of over 3,000 UK adults and Tesco's internal data, highlights a significant shift towards preventive health measures and personalised wellness strategies.
Preventive health and lifestyle changes
Consumers are increasingly adopting lifestyle modifications, such as improved diets and regular exercise, to prevent health issues rather than merely responding to them.
This proactive approach reflects a growing awareness of the benefits of maintaining good health through daily habits.
Retailers can capitalise on this trend by offering products that support healthy living, including nutritious food options and fitness-related merchandise.
Personalised wellness approaches
The report indicates that individuals are moving away from generic health solutions, favouring personalised approaches tailored to their unique needs.
With greater access to information and expert advice, consumers feel empowered to make informed decisions about their health.
Retailers should consider diversifying their product ranges to include items that cater to specific health requirements, such as gluten-free, vegan, or low-sugar alternatives, to meet this demand for customisation.
Sustainable and long-term health habits
Tesco's findings suggest that consumers are focusing on sustainable health habits rather than short-term fads.
Emphasising small, manageable changes—like increasing the intake of fruits, vegetables, and fibre—over drastic diets is becoming more prevalent.
Retailers can support this shift by promoting products that facilitate gradual and sustainable health improvements, potentially enhancing customer loyalty and satisfaction.
By understanding and responding to these trends, retailers can better meet the evolving needs of health-conscious consumers in 2025 and beyond.
