Tanishq, a Tata Group Indian jewellery brand, has broadened its international reach with the opening of a new store in Chicago, Illinois, US.
The move is a continuation of the brand's US expansion, following successful launches in New Jersey and Texas.
The Chicago store is located opposite Fox Valley Mall and represents a strategic step in catering to a diverse customer base.
The store will feature 2,000 unique designs, including exclusive collections such as Tales of Mystique and Rhythms of Rain, which draw inspiration from the cultural heritage of the Indian city of Jodhpur and the states of Rajasthan and Kerala.
The collections are designed to appeal to both the Indian diaspora and the wider American and international communities in Chicago.
The store was officially inaugurated on 29 February 2024, with notable attendees including Consul General of India in Chicago Somnath Ghosh and Titan International Business CEO Kuruvilla Markose.
The launch event underscored Tanishq's commitment to establishing a significant presence in the US market.
Titan International Business CEO Kuruvilla Markose stated: “Having already captured the imagination of the discerning consumer in New Jersey and Texas, Tanishq is excited to be entering another iconic American city with a diverse customer base who can now enjoy our unrivalled offering right at their doorstep.
“Our stunning Chicago store plays a pivotal role in Tanishq's global expansion, aiming to cater not only to the Indian diaspora but also to the broader American and international communities residing in the city, with an unrivalled offering of over 2,000 unique designs.”
Tanishq has more than 420 stores in India and a growing international presence in Dubai, the United Arab Emirates, Qatar, Singapore and the US.