Reliance Retail plans Superdry athleisure stores in India 

The stores will initially offer men's and women's apparel, with plans to include footwear at a later stage.

Jangoulun Singsit August 05 2024

Reliance Retail, the retail arm of Indian conglomerate Reliance Industries Limited, is set to broaden Superdry's product range in India with the introduction of an athleisure line, The Economic Times has reported.  

The move marks Superdry's inaugural venture into the global athleisure segment and will see it competing with leading sportswear giants NIKE and adidas.  

The strategic expansion follows the formation of a joint venture (JV) between Reliance Brands Holding UK (RBUK), a wholly owned subsidiary of Reliance Brands Limited (RBL), and Superdry in October 2023. 

The JV has acquired Superdry's intellectual property assets in India, Sri Lanka and Bangladesh for £40m.  

ET Bureau quoted a source: "The company has been working on a retail format for athleisure products, which has witnessed a surge in demand since the pandemic. 

“It might take in French retailer Decathlon also with large format stores, while Superdry sports will be mid-size stores.” 

Reliance Retail is preparing to open multiple Superdry athleisure stores across India.  

Initially, they will offer apparel for both men and women, with plans to include footwear once the necessary Bureau of Indian Standards certification is obtained.  

Superdry first entered the Indian market in 2012 through a partnership with Reliance Retail Ventures Limited's Reliance Brands Limited.  

The brand currently operates stores in key cities such as Mumbai, New Delhi and Bengaluru. 

In May 2024, Reliance Retail entered a long-term exclusive licensing agreement with UK online fashion retailer ASOS.  

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close