The Austrian branch of the multinational retail chain SPAR has launched a new app to improve customers’ shopping experience.

According to the retailer, the app is claimed to be data-efficient and requires customers to only provide their consent to the terms without entering personal data such as name, address, or date of birth for registration and using the app.

After agreeing to the terms, users will receive a unique barcode (SPAR code), which will be used for recognition in the future.

SPAR Austria board member Markus Kaser said: “Our new SPAR app prioritises consumer data privacy. We stick to our belief of not needing customer data and avoiding profiling. Instead of asking where users live, they can input up to three of their favourite SPAR stores. This helps us give relevant, regionally valid vouchers, based on their choices.”

SPAR app will offer diverse saving methods, including discounts, promotions and vouchers.

The app offers a 25% discount on up to four of the highest priced discount-eligible products in the shopping basket.

In addition to offering discounts on products, the app expedites the checkout process.

The digital invoicing feature also enhances sustainability by reducing paper usage.

Markus Kaser added: “The focus of the app is on saving money for our customers and supporting our checkout staff.”

The SPAR app is available for free on both the App Store and Google Play Store.

Last week, SPAR Austria revealed plans to combine its two sales units starting from 1 January next year.