Daily Newsletter

13 October 2023

Daily Newsletter

13 October 2023

Southern Co-op and Scotmid partner with SymphonyAI

SymphonyAI’s solutions allow personalisation of shelves, assortments and floor spaces at store and category levels.

Jangoulun Singsit October 12 2023

UK retail company Southern Co-op and Scottish Midland Co-operative (Scotmid) have selected SymphonyAI to streamline their store operations.

The retailers will deploy SymphonyAI’s Retail CPG assortment and space planning solutions across their nearly 500 managed and franchise convenience stores in the UK.

With the implementation of SymphonyAI’s solutions, the two businesses plan to personalise the shelves, assortments and floor spaces at both the store and category levels.

SymphonyAI’s assortment optimisation solution leverages store and shelf space, basket, supply chain and market data to create customer-centric assortments for each store format.

The solution helps customers locate the right products at the right time and place.

The retailers also expect the SymphonyAI solutions to help their food teams identify and deliver insights into macro and micro-space improvements at a store level.

SymphonyAI Retail CPG international senior vice-president Dusan Rnic said: “We are excited to collaborate closely and productively with Southern and Scotmid Co-operatives to deliver measurable value as they deploy our leading AI technology to serve customers better, improve efficiencies and present a consistent and localised shopper experience.

“Southern and Scotmid both anticipate the enormous value of intelligent space-aware assortment and through our partnership, they can efficiently realise that value. We look forward to strong mutual success for many years to come.”

Southern Co-op, an independent co-operative based in the south of England, has nearly 400 outlets in total across several markets.

Scotmid is one the largest independent co-operatives in Scotland, with approximately 3,500 employees in Scotland, Northern Ireland and the North of England.

Both the companies are members of Federal Retail Trade and Services, a central co-op food buying group.

Ecommerce market dynamics

Per GlobalData, the ecommerce market was valued at $5.9 trillion in 2022 and is expected to grow at a CAGR of >9% by 2027. The emergence of ecommerce has made it imperative that companies understand consumer behavior, deliver personalized service, and offer competitive pricing models. Ecommerce giants like Alibaba and Amazon dominate the space, supported by huge customer bases, robust mobile payment platforms, and technology expertise in areas like AI. Smaller players focus on disruptive business models, such as subscription services, to make their mark.

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