E-commerce marketplace Shopify has entered a strategic partnership with frictionless commerce solutions and services provider Pivotree. 

The partnership will combine Shopify's enterprise commerce platform with Pivotree's expertise in architecting advanced digital solutions. 

Pivotree acts as a technology partner, focusing on executing and migrating enterprise commerce clients to the Shopify platform.  

Pivotree CRO Kyle Metcalf said: "We are thrilled to partner with Shopify to bring cutting-edge e-commerce solutions to our clients. This partnership leverages the strengths of both companies and underscores our commitment to helping businesses optimise their digital operations, reduce TCO [total cost of ownership, calculated as initial purchase price plus costs of operation across an asset's lifespan] and achieve remarkable growth." 

Effective from 9 August 2024, the new alliance will deliver solutions to both business-to-business (B2B) and direct-to-consumer (D2C) markets.  

By leveraging the expertise of both companies, this partnership will support major brands in their transition from their legacy platforms to the Shopify platform. 

Lorex, a client of Pivotree that has migrated to Shopify, saw its operating costs reduce by 8%. 

Shopify partnership director Colleen Oates said: "This collaboration with Pivotree aligns perfectly with Shopify’s goal of supporting merchants with an innovative suite of products to meet their ever-changing needs.  

"Together, we can deliver unparalleled value to businesses, providing them with the tools and expertise they need to thrive in today’s digital commerce landscape." 

With more than 30 years of experience, Pivotree serves more than 200 B2B and D2C customers in retail, manufacturing and distribution. 

In June 2023, Target announced a partnership with Shopify to enhance its third-party digital marketplace, Target Plus.