Selfridges, one of the world's most iconic luxury department stores, has announced a strategic partnership with Criteo, a leading commerce media company. 

The collaboration aims to revolutionise the online shopping experience for Selfridges' customers while providing brands with opportunities to connect with affluent audiences.

Under the terms of the two-year agreement, Selfridges will leverage Criteo's technology to introduce sponsored products to its online platform for the first time. 

This innovative feature will allow brands to showcase their products prominently to Selfridges' exclusive customer base, increasing visibility and thereby driving sales.

In addition to sponsored products, Criteo will power Selfridges' on-site display advertising. 

By utilising Criteo's advanced personalisation capabilities, Selfridges can deliver highly tailored shopping experiences to its customers while brands can benefit from targeted advertising placements to reach their ideal audience.

The partnership offers brands a unique opportunity to engage with Selfridges' luxury shoppers throughout the entire customer journey. 

By leveraging Criteo's measurement tools, brands can track the performance of their campaigns and optimise their strategies to achieve maximum return on investment (ROI).

“Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilising retail media will enable us to deliver them a more seamless and personalised online experience," said Charlotte Burrows, digital director at Selfridges.

"We also look forward to creating opportunities for our brand partners to amplify their offering through truly bespoke audience targeting.”

“Often retail media is discussed purely as a performance tool, but what we’re focused on with Selfridges is how retail media can add value to the luxury customer experience by delivering precisely what the customer is looking for, in the kind of environment where they’re looking to make that purchase,” added Nicole Kivel, managing director at Criteo Enterprise.

The partnership between Selfridges and Criteo marks a significant step forward in the evolution of retail media. 

By combining Selfridges' premium brand and exclusive customer base with Criteo's advanced technology, the collaboration promises to redefine the future of luxury online shopping.