As the festive season approaches, major UK retailers are stepping up to make Christmas more affordable and enjoyable for their customers.

Here's a glimpse of how some leading brands are spreading holiday cheer.

Asda: serving up savings and support

Affordable meals and price locks

• Asda extends its 'Kids Eat for £1' ($1.26) offer in cafés and introduces half-price adult main meals from 3pm onwards.
• Winter Warmers offer: People aged 60 and above can enjoy soup, a roll, and unlimited tea and coffee for just £1 in Asda's cafés.
• Asda invests £130m in lowering prices, reducing the prices of more than 600 popular products by an average of 10%.

Community support and Christmas essentials

• Emergency Responders: Asda offers free tea or coffee to emergency responders in more than 330 stores to help them during colder shifts.
• Frozen Christmas: dinner essentials stocked in advance, allowing customers to feed a family of six for just £4.17 per head.

Rewards and savings

• The Asda Rewards loyalty app gave £73m back to customers in the third quarter of 2023.
• Customers can earn up to a £5 bonus via saving money in their Christmas Saver Cashpots.

Currys: keeping prices in check

Price Matching

• Currys matches prices against other UK retailers, both in-store and online.
• Post-purchase price matching: Customers have a 14-day window for refunds if the price of their purchased product decreases.

Domino’s Pizza: celebrating with great deals

Festive deals for friends and families

• Domino’s offers value-packed deals designed for friends and families coming together over the festive period.

John Lewis: early offers and convenient delivery

Early Black Friday offers

• John Lewis launched Black Friday offers earlier to help customers spread the cost of Christmas.

Delivery convenience

• Free delivery for orders more than £50, and free Click & Collect for orders over £30.

Morrisons: price cuts and affordable dining

Price cutting and saver products

• Morrisons cut the prices of 58 popular festive items and locked them until 31 December.
• Up to 40 entry-level products are available in more than 500 Morrisons Daily stores, including essentials.

Affordable Christmas Café menu

• Morrisons offers an affordable Christmas menu until 31 December, with options for two courses at £10 or three courses at £12.

Sainsbury’s: value, loyalty, and charity work

Investment in lower prices

• Sainsbury’s invests £118m in lowering prices on hundreds of popular products.

Loyalty cards and personalised discounts

• Lower prices on more than 6,000 products with Nectar.
• 'Your Nectar Prices' initiative offers personalised discounts based on regularly purchased products.

Charity initiative

• Sainsbury’s commits to donating £3m through the Nourish the Nation programme with Comic Relief.

Spar UK: generosity in donations and deals

Charitable donations

• Spar UK donates £250,000 to FareShare, providing one million meals to Spar communities in need.

Festive promotions and charity support

• Running promotions every two weeks until Christmas on key festive items.
• Raising money for Marie Curie to support its nurses.

Waitrose: lower prices and festive deals

Investment in lower prices

• Waitrose invests £100m in lowering the prices of hundreds of products.

Wide range of festive offers

• Waitrose offers a wide range of discounts on Christmas products, from mince pies to Christmas cards and wrapping.

This Christmas, retailers are not only providing great deals but also extending a helping hand to make the holiday season brighter for everyone.