International budget retailer Primark is expanding its presence in the US with plans to open a new store at the La Plaza shopping centre in McAllen, Texas, on 12 December 2024.

This marks the brand's entry into the Texas market, providing more than 37,000ft² of retail space for customers.

Primark US president Kevin Tulip said: "As one of the fastest growing states in the country, Texas represents an exciting growth opportunity for Primark as we continue our expansion across the country.

"We are extremely excited for our first Texas opening on 12 December and in preparation, we're building our La Plaza team and getting ready to welcome shoppers to experience the joy that our unique combination of quality products at affordable prices brings to families, just in time for the holidays."

The addition of this store will increase Primark's US footprint to 29 stores across 12 states. The store’s proximity to Mexico will allow the brand to serve customers beyond the state as well.

The retailer has also secured leases for additional stores in the state at North East Mall in Hurst and Willowbrook Mall in Houston, adding another 70,000ft² of retail space. These stores will offer Primark's range of fashion, homeware, and beauty products.

Primark's expansion in Texas includes previously announced plans to open stores at Cielo Vista Mall in El Paso and Katy Mills in Houston. Together, these will bring the total number of new Texas locations to five.

Last month, Primark introduced the Primark Durability Framework, a set of guidelines aimed at extending its clothing's lifespan.

Developed with insights from the Waste and Resources Action Programme's Textiles 2030 strategy, Hubbub, and the University of Leeds, UK, the framework provides industry-wide guidance on clothing durability.

Primark has made it public that it promotes sustainable practices across the fashion sector.

The company recently reported a 0.9% drop in like-for-like sales for the fourth quarter of this year.