Procter & Gamble (P&G), a worldwide Olympic and Paralympic partner, plans to prominently feature its superior performing household and personal care brands during the Olympic and Paralympic Games 2024, to be held in Paris, France from 26 July to 11 August.

This includes Olympics-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships and complimentary products and services for more than 22,000 athletes in the athletes’ village during the event.

The brands highlighted include Pampers, Ariel, Fairy, Venus and Gillette.

P&G will be supported by in-store and online retail activations across more than 150 retailers in more than 40 countries around the world behind the “Everyday Champions” campaign.

Operating in 70 countries worldwide, P&G has been a worldwide partner of the International Olympic Committee since 2010. Over the last several Games, the company and retailers have worked together to develop the Olympics and Paralympics into a platform for engaging consumers to drive growth and value creation.

Products and services offered to the athletes will include a village nursery with Pampers for athlete parents, a beauty and grooming salon by Pantene, laundry rooms supplied by Ariel and a dental clinic with Oral-B.

In July 2020, P&G announced the extension of its worldwide partnership with the Olympics through to the Los Angeles Games in 2028, including global rights with the International Paralympic Committee and the Paralympic Games.