Perfect Moment, a luxury skiwear and lifestyle brand, has collaborated with Quiet Platforms for new distribution and order fulfilment centres across the US.
Quiet Platforms, a subsidiary of American Eagle Outfitters, uses advanced data science and AI to streamline supply chains for high-growth brands.
This partnership comes as Perfect Moment faces high import duties and shipping costs.
The company previously dispatched US e-commerce orders from the UK, which resulted in import duties.
The new US distribution centres will address these issues by allowing the company to pay duties on transfer prices and reduce shipping expenses.
The AI-powered localised delivery system from Quiet Platforms is expected to improve shipping and returns processing, enhancing the overall customer shopping experience.
Perfect Moment's US sales, which account for over 40% of its total net revenues, reached almost $10m in fiscal 2023.
The brand anticipates further growth in its US customer base through the partnership.
Perfect Moment CEO Mark Buckley said: "Partnering with a cutting-edge supply chain management leader like Quiet Platforms accelerates our ambitious plans for the US market and growing our multichannel business.
“We expect the lower duty and shipping costs to greatly improve our e-commerce margin in the second half of the fiscal year. Moreover, we see the streamlining of our online customer’s journey to stimulate greater engagement and sales.”
The partnership will leverage Quiet Platforms' Click2Door platform, an end-to-end fulfilment and delivery solution that offers predictable per-order costs.
This includes receiving and storage, pick and pack, and last-mile delivery - crucial for the brand's expansion strategy.
Quiet Platforms supply chain strategy senior vice-president Bill Besselman said: "At Quiet Platforms we go beyond logistics to empower high-growth brands to achieve their full potential.
“We look forward to being a trusted partner invested in the long-term growth and success of Perfect Moment.”
