Mitsubishi Motors North America (MMNA) has introduced ClickShop 2.0 in collaboration with AutoFi and Santander Consumer USA, marking a significant step forward in the automotive industry.

This digital solution aims to streamline the car-buying process, offering consumers a more convenient and transparent experience.

ClickShop 2.0 is a pioneering initiative that integrates MMNA's dealer-partner network with AutoFi's digital solutions and Santander Consumer USA's financing capabilities.

This unique collaboration is poised to transform how consumers shop for Mitsubishi Motors vehicles, promising a seamless and hassle-free experience from browsing online to purchasing in the showroom.

Personalised shopping experience

One of the standout features of ClickShop 2.0 is its ability to provide consumers with a personalised shopping experience.

Through the platform, customers can browse vehicles based on their financing qualifications and preferences, enabling them to find a car that fits their budget and needs.

This level of customisation is made possible by leveraging Santander Consumer USA's prequalification capabilities and AutoFi's technology.

Efficiency and customer satisfaction

Early results indicate a significant reduction in the time it takes for customers to purchase a vehicle, with dealers reporting a 70% decrease in sales cycle duration.

This improvement in efficiency benefits both consumers and dealers, enhancing overall satisfaction with the car-buying process.

Industry recognition

The launch of ClickShop 2.0 further solidifies MMNA's reputation as a leader in customer experience within the automotive industry.

The company's commitment to excellence has been acknowledged through accolades such as being named the top mass-market brand in J.D Power's 2023 U.S. Customer Service Index Study.

These awards underscore Mitsubishi Motors' dedication to exceeding customer expectations at every stage of the ownership journey.