Global lifestyle brand Miniso has expanded its presence in the US with the opening of its 100th store in the country in Florida Mall, Orlando.
The 2,080ft² store offers its exclusive all-pink series from the brand’s IP collaborations with partners including Sanrio and Disney.
Miniso’s latest Care Bear collection also makes its first US appearance at the Florida mall store.
The store is close to Orlando International Airport, Disney World and other major local attractions.
Miniso US head Tyrone Li stated: "Our aim is to bring a warm and joyful companionship to our customers throughout the winter holidays... going beyond offering lifestyle products to becoming an integral part of their holiday lifestyle, all while bringing Miniso’s joy philosophy to them. We are confident and eagerly look forward to becoming a preferred destination for holiday gift shopping among local residents."
The opening of the 100th store in the US highlights its accelerated global expansion.
In the September quarter of 2023, Miniso opened 126 new stores outside the Chinese mainland, its highest number of openings in a single quarter since 2020.
In 2023, the retailer debuted in more than ten US states, taking its presence in 20 states across the country.
Miniso opened its first US store in 2017 and plans to expand its footprint to prime and strategic locations in more US cities next year.
It operates a network of more than 6,115 stores globally.
In its fiscal 2024 first quarter result released in November 2023, Miniso reported a gross profit of 1.58bn yuan ($217.1m), an increase of 60.2% year-over-year and 22.2% quarter-over-quarter.
