Sustainable hair care brand Mane has announced a significant in-store retail expansion through an exclusive partnership with Sephora.  

The collaboration marks Mane's first venture into physical stores, with its hair tools now available in 670 Sephora locations across the US and Canada as well as online at Sephora.com. 

As part of its omni-channel strategy, the company successfully launched a direct-to-consumer service in February 2023. 

The partnership with Sephora coincides with Mane's first anniversary and represents a strategic move by the retailer to bolster its hair category both in-store and online. 

Mane's entry into Sephora stores is notable as it becomes the only hot tools brand available in all US standalone Sephora locations at launch.  

The retail debut also introduces new product offerings from Mane. The brand is extending its digital presence within Sephora through a unique hot tool recycling programme that began in April 2023.  

Customers can use QR codes on in-store displays to donate used hot tools for refurbishment or proper disposal, re-inforcing Mane's commitment to sustainability. 

Mane founder Jen Atkin said: "I'm so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools. 

"Sephora's commitment to offering thoughtful brands to consumers is why we are so thrilled by this partnership, as both Mane and Sephora continue to follow an intentional approach with our product offerings and retail strategy." 

The retail collection from Mane includes the Power Bottom, an interchangeable power base, and three styling attachments each priced at $50.