Marks & Spencer (M&S) has announced the expansion of Nobody’s Child pop-up shops to an additional 48 stores across the UK from March 2023.  

The pop-up shops span 450ft and will offer a capsule collection of more than 30 pieces from Nobody’s Child’s Spring/Summer 2024 (SS24) collection, including the Nobody’s Child x Happy Place by Fearne Cotton collection.  

The selection will include best-selling midi, mini and maxi dresses such as the Alexa, the Starlight and the Felicia. 

The expansion follows the successful trial of Nobody’s Child in 30 M&S stores for SS23. 

It will increase the presence of the fashion brand to 60 M&S locations.  

The pop-up shops will return to popular locations such as Trafford in Manchester and debut in 24 new locations, including Bath, Edinburgh and Nottingham.  

The initiative is part of the ongoing partnership between M&S and Nobody’s Child, which has made the brand popular among M&S customers. 

A total of 86,000 M&S customers purchased items from Nobody’s Child in-store during the trial, with online sales of the brand surging by more than 126% compared to the previous year.

The average customer spend on womenswear in stores featuring the pop-up shops increased by 8.6%, contributing to a 16% rise in total dress sales.  

M&S third-party brands director Nishi Mahajan stated: “Nobody’s Child was the first third-party brand that we introduced to our Brands at M&S platform and they continue to be one of the most-loved by our customers.  

“Last year, the pop-up shops were a huge success, complementing and enhancing our core range to make M&S the destination for dresses during the spring/summer season – whether it’s for work, weekend or special occasions.  

“Our partnership with Nobody’s Child is a proof point to the success of our Brands at M&S strategy – when we get the partnership right, everyone wins.” 

M&S recently announced an investment of £89m ($112m) to increase pay for its UK staff.