Macy’s accelerates small-format store expansion strategy in US

The company has plans to open up to 30 new stores in the country next year.

Jangoulun Singsit October 04 2023

Department store chain Macy's has revealed plans to expedite the expansion strategy for its small-format stores in the US.

Starting next year, the retailer will open up to 30 new small-format locations across the country through autumn 2025. It aims to triple the small-format network by 2025.

Macy's said it will disclose the geographic locations and opening times in the subsequent announcement.

Macy's small-format stores are roughly one fifth the size of the full-line stores and offer a highly curated and localised selection of Macy’s assortment.

They are also paired with premier digital technology to deliver a seamless shopping experience across channels.

The small-format stores are strategically located in off-mall shopping centres to bring existing and desired customers closer.

The new Macy’s small-format stores will operate under the brand’s nameplate starting this year.

Macy’s chief operating officer and chief financial officer Adrian Mitchell said: “We are excited to accelerate the expansion of our small-format strategy as we continue to innovate and reposition our store portfolio to better serve our customers.

“Our small-format stores are efficient to operate, provide the customer with a shopping alternative within our omnichannel ecosystem and present a unique opportunity to target high-traffic shopping centres. Our small-format strategy is one way we intend to harness the full power of the Macy’s brand to deliver sustainable, profitable sales growth for Macy’s, beginning in 2024.”

The announcement for new small-format stores comes in addition to the nearly 15 small-format Macy’s and Bloomie’s locations that Macy’s currently operates.

Bloomie’s, a smaller store concept by Bloomingdale's, operates two stores in Fairfax, Virginia and the Chicagoland area.

Bloomingdale’s recently said that it will open its inaugural West Coast location in Seattle, Washington, next month. It plans to expand its small-format store footprint in the future.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close