Athletic apparel retailer lululemon has announced plans to relocate and upsize its flagship store in Covent Garden, London, UK.

The new space, located close to the current location, will be more than double the floor area to 8,330ft².    

The new store will trade on two floors and feature men’s and women’s clothing and accessories for yoga, running, training and more. 

The Covent Garden location will also be the first lululemon in Europe to launch in-store water bottle personalisation.

The brand will host events for its London customers, such as running clubs and group exercise sessions, throughout the second half of 2024.

lululemon EMEA [Europe, Middle East and Africa] senior vice-president Sarah Clark commented: “We have seen significant international growth with an ambition to quadruple international sales from 2021 to 2026, with 2023 seeing the international business grow at 54%.”

lululemon operates 700 retail stores in 22 markets, enabled by a team of 38,000 employees.

The company has recently made organisational changes and implemented a more integrated structure to support its growth plans, accelerate product innovation and drive its go-to-market strategies.

With its new London flagship store, the brand can gain a stronger foothold in the UK sportswear market, which is projected to show a compound annual growth rate above 4% by 2025 as consumers continue to prioritise health and opt for the versatility and comfort of athleisure wear.