Direct-to-consumer wine retailer Laithwaites has selected delivery and experience management provider nShift to improve its delivery operations and customer experience. 

nShift will serve as Laithwaites’ UK multi-carrier delivery and experience management partner. 

Their collaboration will streamline logistics and facilitate carrier expansion for Laithwaites. 

nShift Ship will empower Laithwaites to optimise shipping processes with a unified platform for managing multiple carriers, streamlining shipment creation, label printing and dispatching.  

nShift Track will provide real-time tracking information to customers, ensuring complete visibility of orders from dispatch to delivery and enhancing customer satisfaction by keeping them informed about the status of their deliveries. 

The integration of nShift Checkout with Laithwaites’ e-commerce platform will provide customers with flexible delivery options at the point of purchase, allowing them to select their preferred delivery methods and potentially increasing conversion rates. 

Laithwaites logistics head Andrew Hawker said: "Choosing nShift as our delivery and experience management partner is a crucial step in developing a more flexible strategy to expand our carrier services and improve the delivery experience for our customers.  

“With nShift’s advanced technology and expertise, we can optimise our logistics processes and provide our customers with more transparency and control over their deliveries. This partnership will undoubtedly support our growth ambitions and help us maintain our commitment to exceptional service." 

The integration of nShift's products will enable Laithwaites to leverage real-time data and analytics, providing valuable insights into delivery performance.  

This will facilitate proactive decision-making and continuous improvement in logistics operations.  

nShift's experience management capabilities will further enhance customer satisfaction by providing timely notifications and accurate tracking. 

nShift customer growth EVP Gary Carlile said: “Our platform combines core and comprehensive components of delivery management with cutting-edge consumer-facing experience applications. We look forward to working closely with Laithwaites to support their growth, build the experience for customers and enhance their delivery operations."