Klarna, the AI-powered global payments network, has unveiled significant upgrades to its AI assistant, powered by OpenAI. 

The enhanced assistant now offers a chat-based shopping experience, designed to streamline the shopping process and provide personalised recommendations.

At the heart of the upgraded assistant is its ability to provide personalised product recommendations based on user data.

By analysing past purchases, preferences, and browsing history, the assistant can suggest products that are tailored to individual needs and tastes. 

This not only saves time but also enhances the overall shopping experience.

In addition to personalised recommendations, the assistant offers a powerful product comparison tool. 

Users can easily compare products across various categories, including price, features, and customer reviews. 

This empowers consumers to make informed decisions and find the best products for their specific requirements.

For those seeking expert advice, the assistant is equipped to provide guidance on product selection. 

Whether users have questions about specific features, need help choosing the right size, or want to explore different options, the assistant can offer valuable insights and recommendations.

Furthermore, the assistant's price-tracking feature allows users to stay up to date on price changes for millions of products. This enables consumers to find the best deals and avoid overpaying.

“For decades, the tech industry assumed that the online shopping experience was tied up by a small number of massive tech players, which led to underinvestment. That’s created an opportunity for companies like Klarna and we are enlisting AI to challenge the incumbents,” said David Fock, chief product and design officer at Klarna.

“We’ve combined the intelligence of LLMs [large language models], the knowledge of Pricerunner and the Klarna UX [user experience] to build a smoother and more intuitive, chat-based shopping experience.”

The launch of these new features demonstrates Klarna's commitment to innovation and its vision to become the go-to platform for all financial needs. 

By leveraging AI, Klarna is transforming the way consumers shop, making it more efficient, enjoyable, and personalised.