Klarna, the AI-powered global payments network and shopping assistant, has announced the expansion of its growth tools for large and small retailers and creators.

Ads Manager now live in the UK and Sweden, is a self-service advertising platform for retailers to better engage with Klarna's high-intent shopper audience. It works to ensure relevant content is being shown to consumers by enabling retailers to reach the shoppers who are actively seeking brands and products similar to their own.

Klarna states that unlike Amazon, retailer ads on Klarna drive traffic and engagement directly back to the retailer with no intermediation between brand and consumer.

The other tool Creator Shops, which is now live in the US, offer creators their own customised storefronts. Creators can recommend products from thousands of retailers, share shoppable videos and photo content, and share their personal shop across their social channels.

Klarna CMO David Sandstrom commented: "Our combined network of over one million retail partners and creators globally now have even more ways to reach Klarna's 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalised shopping experience.”

In Q3 2023, Klarna announced positive results in the US market, marking its fourth consecutive quarter of gross profit.