Mexican toy retailer Grupo Juguetron has formed a strategic partnership with RELEX Solutions to improve its operational efficiency and enhance the customer experience.  

The alliance aims to enhance the company's supply chain operations by integrating advanced demand forecasting and inventory replenishment technologies.  

RELEX's systems will be implemented across Juguetron’s large distribution centre and many retail locations. The retailer has a network of more than 114 outlets in 28 Mexican states.

The initiative will streamline supply chain processes, facilitating more effective promotional planning and accommodating the fluctuating demands associated with seasonal trends. 

Grupo Juguetron CIO Isaac Sánchez said: “At Grupo Juguetron, we are dedicated to perpetuating the enchanting tradition of delivering the joy of toys to every household in Mexico. With RELEX's systems in place, we anticipate not just an elevation in supply chain efficiency but also a reinforcement of our commitment to fulfilling consumer needs with precision and agility.”  

The decision to adopt RELEX's solution was influenced by its proven track record in automating and refining supply chain planning.  

The technology is expected to significantly enhance Grupo Juguetron’s operational performance. 

RELEX Solutions Americas senior vice-president Carlos Victoria stated: “We are thrilled to forge this relationship with Juguetron, applying our specialised retail acumen to establish a formidable forecasting and replenishment framework.”  

“With our advanced demand forecasting and replenishment system in place, they will not only enhance their operational efficiency but also ensure optimal stock levels and improved customer satisfaction. This collaboration underscores our commitment to providing tailored solutions that drive significant business benefits.”  

Book retailer Thalia Bücher recently chose RELEX Solutions to enhance its supply chain operations.  

The company will implement forecasting and replenishment tools to boost the availability of books and merchandise in its stores and distribution centres and streamline its processes for greater efficiency. 

In August 2024, Auchan Retail Polska partnered with unified supply chain provider RELEX Solutions to bolster its omnichannel sales strategy.