North American technology company Instacart and Whole Foods Market Canada have partnered to offer rapid same-day grocery delivery across Canada.  

The service, which delivers orders in as little as 30 minutes, will be available in all 14 Whole Foods Market stores in Vancouver, Victoria, Toronto and Ottawa. 11 have already begun offering the service with three more to follow soon. 

Instacart+ members will have access to free delivery on orders over $35.  

Instacart chief business officer Chris Rogers said: "With this launch, we're proud to welcome Whole Foods Market Canada to the Instacart marketplace, making same-day delivery in as fast as 30 minutes available to their loyal Canadian customers.  

“Both companies are incredibly passionate about providing an exceptional experience to customers, and we're excited to help Whole Foods Market make its fresh produce, pantry staples and so much more available to millions of Canadians through Instacart." 

Whole Foods Market, which is a subsidiary of e-commerce major Amazon, aims to leverage Instacart's extensive network of Canadian shoppers for efficient order picking, packing and delivery.  

Instacart's advanced technology, including artificial intelligence-powered recommendations and a user-friendly picking app, will support Whole Foods Market in fulfilling diverse order types while maintaining high-quality customer service. 

Whole Foods Market operations SVP Rick Bonin said: “We strive to create the best shopping experience for our customers both in stores and online, including finding ways to provide convenience without sacrificing quality. We’re excited to work with Instacart in Canada to provide our shoppers with a quick and easy way to get their favourite high-quality foods and products delivered directly to their doorstep.” 

In September 2023, Instacart partnered with multi-format food retailer Giant Eagle to launch a chain-wide same-day grocery delivery service in the US.