Adopting a net zero strategy has become crucial for consumer industry companies. This goes beyond just environmental responsibility: it is a strategic decision with significant implications for their long-term success.

Consumers are increasingly environmentally conscious, making purchasing decisions based on a company's sustainability practices. Studies show a growing preference among shoppers for brands with sustainable values and practices, with many willing to pay a premium for eco-friendly products and services. Implementing a net zero strategy demonstrates a company’s commitment to environmental responsibility, resonating with this growing consumer segment and boosting brand loyalty. Consumers are increasingly concerned about the environmental impact of their purchases and appreciate companies taking concrete steps toward sustainability. This positive brand image can attract new customers, strengthen investor confidence and enhance employee morale.

Governments worldwide are enacting stricter environmental regulations and carbon emission reduction targets. Companies that are not on board risk hefty fines, operational restrictions and even market access limitations. Implementing a net zero strategy future-proofs the business by ensuring compliance with evolving regulations and preparing for a low-carbon future.

Better access to emerging markets

The transition to a low-carbon economy presents a multitude of new business opportunities. Companies with a strong sustainability track record are better positioned to access emerging markets that are focused on environmentally friendly products and services. Investors are also increasingly prioritising sustainable companies, making them more attractive for future investments. Net zero strategies also involve optimising resources, reducing waste and improving energy efficiency. This translates to cost savings across operations, from reduced energy consumption and waste disposal fees to streamlining logistics and production processes. These cost savings can be re-invested in innovation, product development and other critical areas, leading to a competitive advantage.

Facing the challenges

While the race to net zero presents significant benefits, challenges do exist. Shifting to sustainable practices requires investment, adapting business models and navigating complex supply chains. However, innovative solutions are emerging, including renewable energy sources, circular economy approaches and collaboration with stakeholders. By actively seeking solutions and embracing collaboration, consumer industry companies can overcome these challenges and reap the rewards of a net zero strategy.

For consumer industry companies, embracing net zero strategies is no longer an option: it is a business imperative. It aligns with evolving consumer demands, prepares them for future regulations and unlocks significant opportunities for cost savings, brand reputation and market access. By proactively implementing these strategies and collaborating with stakeholders, consumer industry companies can secure their position in a sustainable future and contribute to a healthier planet.

To find out more, read GlobalData’s recent report ‘Net Zero Strategies in Consumer Industries’ by thematic analyst Shabnam Pervez.