UK-based retailer Iceland has further strengthened its commitment to providing convenient shopping experiences by partnering with Deliveroo. 

This new collaboration will allow customers to access a wide range of Iceland products, including frozen food, fresh groceries, and popular branded items, delivered to their doorstep in as little as 25 minutes.

The partnership will initially launch in 53 Iceland stores across the UK, with plans to expand to more than 800 locations by the end of next month. 

This significant expansion will make it easier for more customers to enjoy Iceland's value-driven products without leaving home.

Iceland's decision to partner with Deliveroo comes as part of a broader strategy to meet the growing demand for rapid delivery services. 

The supermarket chain has already established partnerships with other delivery platforms such as Just Eat and Uber Eats, and has invested heavily in its own delivery infrastructure to ensure an efficient and reliable service.

By offering a variety of delivery options, Iceland is demonstrating its commitment to providing customers with flexibility and convenience. 

This move is expected to further boost the supermarket's online sales, which have seen consistent growth in recent years.

Deliveroo is also excited about the partnership, recognising the growing demand for convenient grocery delivery. 

“We’re delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes,” said Suzy McClintock, Deliveroo VP of new verticals.

“As demand for convenient grocery delivery grows, this partnership means even more households can access their Iceland favourites quickly and easily via our app, including thousands of great-value products.”

By adding Iceland to its platform, Deliveroo can offer its customers even more choice and convenience when it comes to ordering groceries online.