Italian luxury fashion brand Gucci has entered into a digital partnership with China's e-commerce retailer JD.com, also known as Jingdong.

The collaboration will mark a milestone with the opening of a new digital flagship store on the e-commerce retailer’s platform.

It also highlights the two partners' commitment to technological innovation. Both the companies will leverage their respective experience and technological strengths to better cater to their customers.

JD.com provides digital solutions to meet the various requirements customised for the luxury industry, including the development of diversified models and use of its advanced supply chain capabilities and open ecosystem.

Meanwhile, Gucci will improve shopping experiences as per the preferences of JD.com's customer base and build novel approaches to digital marketing.

Gucci's official flagship store on JD.com will offer a selection of gifts during the upcoming Chinese Valentine's Day on 22 August.

The flagship store will offer new-season, ready-to-wear, handbags, travel, shoes, jewellery, watches and accessories.

Customers can also avail Gucci brand services within a secure digital ecosystem.

In addition, shoppers will have access to the brand’s online client advisor service prior to ordering their desired products.

JD.com, a premier online destination for luxury brands, serves around 600 million customers.

Separately, the retailer reported a strong performance for the second quarter both financially and operationally.

It posted net revenues of $39.7bn (288.03bn yuan) for the second quarter of 2023. Net income attributable to the company's ordinary shareholders for the quarter was $0.9bn.