US-based supermarket chain Food Lion has announced a $365m investment to remodel 167 stores in Raleigh-Durham, North Carolina, and Mecklenburg County, Virginia.
The remodels are part of an effort to enhance the shopping experience for customers.
On 21 August, the omnichannel retailer will celebrate the completion of these upgrades with ribbon-cutting events at the stores in its Raleigh-Durham market.
The investment aims to provide an easier and more affordable shopping experience, with a focus on a variety of meal solutions that cater to different needs.
These include ready-to-cook, ready-to-eat, and ready-to-heat options, along with an extensive product assortment of fresh produce and quality meats.
The remodels are informed by customer and associate feedback, introducing self-checkout lanes to offer an efficient shopping experience, alongside traditional cashier-assisted options.
Through its Local Goodness programme, the stores will offer a range of regional items sourced from local growers and manufacturers.
In addition to store enhancements, Food Lion is improving convenience with the inclusion of e-commerce solutions in all stores.
The Food Lion To Go Pickup and/or Home Delivery services enable customers to place orders online, maintaining the same low prices and fresh products found in-store.
With a focus on sustainability, the retailer introduced energy-efficient LED lighting and refrigerated cases with doors to reduce its environmental impact.
Food Lion's ongoing sustainability efforts have earned it the ENERGY STAR Partner of the Year Award for 23 consecutive years.
Food Lion president Meg Ham said: “We take pride in serving generations of families and are thrilled to extend that warm welcome to existing and new families in their remodelled Food Lion store.
“Enhancements were made with our customers in mind. They’ll discover a refreshed look and feel, and more convenient grab-and-go items that make life easier. Our customers can continue to count on Food Lion to help nourish their families as we provide an easy, fresh and affordable omnichannel shopping experience.”
