Indian e-commerce marketplace Flipkart has launched a new suite of solutions to provide retail intelligence solutions for retailers and e-commerce platforms across the globe.
Known as the Flipkart Commerce Cloud, the offerings comprise a full marketplace stack, retail media solutions, inventory management, forecasting solutions, pricing solutions and more.
The marketplace technology stack, designed to expedite a retailer's online journey, features more than 40 plug-and-play components.
Retail media solution understands the online shopping behaviours of users and their current shopping intent and accordingly creates personalised ads using advanced AI/ML algorithms.
The retail pricing manager helps retailers increase their margins and volumes by offering an entire stack of pricing capabilities.
The cloud-based SaaS tracks compares and analyses competitor price fluctuation instantly and leverages machine learning models to understand the price flexibility of demand.
According to Flipkart, each solution is scale-tested at the company every day.
Flipkart Commerce Cloud is already implemented by clients in North America, South America, the Middle East, North Africa, Africa and Europe.
Flipkart, shopping experience & commerce cloud senior vice-president Anand Lakshminarayanan said: “Flipkart is built on the foundation of technology and innovations that created Indian e-commerce from scratch and is today helping millions of consumers and hundreds of thousands of sellers & brands experience the benefits of online commerce.
“Having served Indian customers and one of the most complex retail markets in the world, we have built and scaled technology solutions that work seamlessly beyond social and economic barriers. Flipkart Commerce Cloud is a testament to the "Made in India" story - Technology that was built for India and is now available for the global retail market.
“We are confident that these scale-tested, robust solutions will help enterprises across the globe with their digital transformation in e-commerce, scale their business and deliver new customer experiences.”
In August 2023, Walmart-owned Flipkart launched a new app-in-app fashion destination for Gen Z shoppers.
