US retailer Electronic Express has entered a strategic partnership with cloud-based e-commerce solutions provider RETISIO. 

The collaboration bolsters Electronic Express's strategy to expand its online business. 

Electronic Express offers a range of electronics, home appliances and mattresses. It operates a network of 21 locations and an online platform, ElectronicExpress.com.  

The retailer provides more than 6,000 products in its stores and more than 30,000 online. It serves a customer base of half a million in Tennessee and Northern Alabama. 

The partnership with RETISIO will deliver improved site performance and enhance customer experience.  

RETISIO's advanced technology, which includes reactive and composable commerce capabilities, will be instrumental in driving conversions and customer satisfaction. 

Electronic Express president and CEO Sam Yazdian stated: "We're thrilled to begin our partnership with RETISIO for a revamped Electronic Express website. This collaboration underscores our commitment to innovation and delivering an enhanced digital experience for our customers.  

“With RETISIO's expertise, we're creating a user-friendly platform that reflects our brand values and meets the evolving needs of our customers." 

The move by Electronic Express is a significant step towards using modern technology to boost online sales.  

The platform's capabilities are designed to meet the evolving demands of the digital marketplace, ensuring that Electronic Express remains competitive and continues to grow its e-commerce presence. 

RETISIO co-founder and CEO Sudhanshu Mohan stated: "We value our partnership with Electronic Express and see extraordinary potential for growth by deploying RETISIO's advanced e-commerce technologies. We are committed to building a great e-commerce success story together."