eBay has launched Canal Street Wear, a retail pop-up shop in New York City, US, with a selection of authentic streetwear and sneakers from top eBay sellers, open on the 3 and 4 November 2023.
Shoppers can access authentic items from the most popular and coveted brands, verified by eBay's Authenticity Guarantee – the marketplace's authentication service that recently expanded to streetwear. They can also bring in streetwear items from their own closets to have them authenticated on-site by eBay's team of streetwear experts.
The apparel resale market is an integral part of streetwear, and with the market becoming increasingly crowded, resale players must be innovative to stay ahead. GlobalData identifies eBay as a leader in this space.
On eBay, global searches for streetwear have reportedly increased by more than 150% since the beginning of 2023.
The company highlights the concurrent growth of counterfeit goods, and chose the location on Canal Street as the area is known as a hub for bootleg, counterfeit and grey market goods.
Canal Street Wear's merchandise has been curated from top-rated eBay sellers and features the latest releases as well as sought-after classics from brands such as Supreme and Comme des Garçons.
Canal Street Wear follows recent enhancements to eBay's shopping experience in the fashion category. These include the expansion of eBay Authenticity Guarantee, the launch of eBay consignment and the acquisition of Certilogo – an AI-powered authentication provider.
Authenticity Guarantee for streetwear is available for selected apparel items from eligible brands in the men's and women's clothing categories, in new or pre-owned condition for $200 or more.
eBay global vice-president of fashion Charis Marquez commented: "Expanding the Authenticity Guarantee to streetwear brings peace of mind that every item is the real deal and furthers our efforts to make eBay the most trusted destination for streetwear.”
The company also recently introduced a consignment service for luxury product shoppers and sellers.
