Software as a service (SaaS) business, Eagle Eye, has introduced EagleAI, a customer-centric data science solution powered by AI.

The innovative platform is tailored specifically for the grocery and retail sectors, aiming to enhance individualised customer experiences and optimise promotional strategies on a global scale.

Automating personalisation at scale

EagleAI utilises cutting-edge machine-learning algorithms to connect and structure customer data across various touchpoints.

Unlike traditional methods that rely on a predetermined set of offers, EagleAI creates uniquely personalised promotions for each customer, setting a new standard for retail personalisation.

This approach not only optimises promotional spending but also fosters true one-to-one engagement, ultimately driving customer loyalty.

"At Eagle Eye, we're on a mission to power the personalised marketing revolution, and launching EagleAI represents a significant step on that journey," emphasised Tim Mason, CEO of Eagle Eye.

"We believe that personalisation is the retail version of the golden rule - treating people as they would like to be treated - and with EagleAI, retailers can put this into practice in a real, scalable, efficient way."

Machine-learning algorithms and retail revolution

EagleAI's core lies in a set of machine-learning algorithms that consider factors such as product affinity, shopping predictions, promotional responsiveness, and budgetary controls.

These algorithms work simultaneously to create and target personalised offers for individuals, acting as the 'brain' of the Eagle Eye AIR platform's nervous system.

This transaction layer executes a limitless range of real-time offers across every customer touchpoint in retail settings.

The unique ability to build personalisation at the individual level and execute it at scale distinguishes EagleAI from other retail marketing platforms.

While some platforms may offer personalisation, they lack the capability to deliver individualised offers to a large customer base.

EagleAI stands out by combining personalised offer creation with real-time and scalable execution.

EagleAI's Genesis and Vision for personalised customer experiences

Eagle Eye developed EagleAI following its acquisition of Untie Nots, a France-based SaaS company, in early 2023.

Leveraging the expertise of the Untie Nots team and Google Cloud technology such as Vertex AI, EagleAI operates as a standalone solution within the Eagle Eye Group.

The platform's vision is to empower businesses to personalise the entire customer experience, maximising return on investment for retailers.