Daily Newsletter

20 September 2023

Daily Newsletter

20 September 2023

DoorDash and ALDI launch on-demand alcohol delivery in US

Consumers can order ALDI’s private-label selection of wines, beers, hard seltzers and ciders.

Jangoulun Singsit September 19 2023

Local commerce platform DoorDash and supermarket chain Aldi have expanded their partnership with the launch of an on-demand alcohol delivery service in the US.

As part of the expansion, the service will be available from more than 1,200 ALDI locations across 21 states.

The age-verified delivery service will be accessible to nearly 80% of DoorDash consumers.

According to DoorDash, the service is fulfilled in compliance with local laws and regulations.

The company also implemented safety protocols, including advanced two-step ID verification, alcohol-specific safety compliance modules and a streamlined returns flow.

In addition, customers can voluntarily self-exclude or opt out of registering if they don't want alcohol delivery options or marketing.

Consumers can order a private-label selection of top-quality wine, beer, hard seltzers and ciders from local ALDI stores through the DoorDash Marketplace app or website.

DoorDash new verticals vice-president Fuad Hannon said: “On DoorDash, adding alcohol may increase grocers’ average order value by up to 30%. Order values for US convenience orders were, on average, over 50% higher when alcohol was added.

“We’ve worked hard to build a trusted alcohol ordering and delivery experience. The expansion of our partnership with ALDI reinforces our commitment to provide growth opportunities for local merchants, while simultaneously providing a safe, high-quality experience for customers.”

The expansion to alcohol delivery comes a few months after the two companies partnered to launch on-demand grocery delivery to nearly all ALDI stores across the country.

DoorDash, which launched alcohol in 2020, offers more than 100,000 stock-keeping units from thousands of grocers and restaurants nationwide.

ALDI national buying vice-president Scott Patton said: “With the expansion of our DoorDash partnership, more consumers can now sip their favourite ALDI products at the prices they love, delivered straight to their door.”

Luxury goods, digitalization, and personalization identified as key drivers of the duty-free retail market

Per GlobalData, the global duty-free market retailing market was valued at $49 billion in 2022, its highest level ever as it bounced back from the pandemic impact, and is expected to grow at a CAGR of more than 28% during the period 2020-2026, driven by government initiatives, rising passenger numbers, major global events (for instance global sporting tournaments) and the renewed popularity of cruise trips. Infrastructure investments will also play an important role, particularly airport expansion and space refurbishment, and investments in arrivals duty-free formats.

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